Increased scrutiny on lagging Android ecosystem allowed for Google to invest and win on “Better Together” initiatives to stay competitive.
Kelly Lambert, Darien Henry
For each of the major non-mobile platforms, Google Play has launched a native versions of the Store experience, thus supporting the ecosystem and driving user adoption. However, the inherent nature of some of these non-mobile form factors (i.e. TV, car, watch) have limited connectivity, limited inputs, and/or small screen sizes, which makes it difficult to provide an ideal user experience through a native app.
OEMs often require the use of a companion app to setup and manage their devices. These companion apps usually provide inconsistent experiences that differ significantly depending on the OEM and the specific device. As a result, as users acquire more devices, they have to deal with a fragmented and inconsistent user experience. Discovering and managing apps becomes far from simple.
Improve the overall Play Store non-mobile user experience by providing a companion and complementary, second screen solution. By position the phone as the hub for app discovery and management for any device, we enable a more consistent, familiar and streamlined overall experience for users.
Hardware constraints of non-mobile devices make it difficult to provide an ideal native Play Store experience —
Limited inputs, connectivity, screen size, etc…
The proposal is to leverage the phone experience as a complementary companion solution to improve the native non-mobile Play Store UX, specifically for app install.
Deliver a design solution that fully respects users’ preference and provides ultimate convenience and control —
User’s choice when and where to install…
The approach provides, convenience, transparency and trust; addressing previously identified UX research findings around apps auto install/sync.
Test experience to limited group of apps and games (<1%) which work well with non-mobile devices —
Only top quality apps & games…
The goal is to strengthen the broader Google ecosystem while aligning with the Better Together strategy; bringing users both joyfulness and usefulness